What the Client Wanted
Ana, founder of Story of You (soythe.one), specialises in astrology, ascendant analysis, and personal transformation. Like many modern coaches, she initially relied on Instagram, WhatsApp, and Calendly for bookings, coaching sessions, and selling ebooks. Her vision was to create a clean, elegant website where clients could book services, join workshops, and purchase digital products—all while reflecting her brand’s unique focus on astrology and self-discovery. Ana also needed a solution that would support her international clientele, allowing for multiple currencies and a seamless payment experience.
Our Recommendations
To help Ana scale her business and elevate her brand, we proposed:
- Replacing Calendly with a fully integrated booking system tailored to her website, providing a unified and branded experience.
- Embedding all coaching, workshops, and digital products into a single platform, so users could book, learn, and shop without leaving her site.
- Enabling automatic currency selection based on user location, with the option for clients to manually choose their preferred currency.
- Integrating a single, streamlined payment system for all services—coaching, workshops, and ebooks—making the user journey effortless and professional.
- Expanding service descriptions and benefits to educate and inspire clients, reinforcing Ana’s expertise and the value of her offerings.
- Maintaining a minimalist, visually appealing design aligned with the astrology niche and Ana’s brand identity.
What We Did
- Brand Identity & User Experience: We designed a visually clean, modern website using Ana’s preferred colours and symbols, ensuring her brand stood out in the astrology space.
- Unified Service Platform: Developed detailed pages for each service, workshop, and product, with transparent pricing and in-depth information to guide client decisions.
- Integrated Booking & Payments: Built a custom booking system that replaced Calendly, connected directly to Ana’s calendar, and supported automatic or user-selected currency options for a global audience34.
- Marketplace for Digital Products: Created a seamless shop for ebooks and digital guides, allowing for easy browsing and instant purchases.
- All-in-One Payment Solution: Integrated a single payment gateway for all offerings, simplifying transactions and management for both Ana and her clients.
- Smart Forms & Popups: Added lead capture forms and popups to grow Ana’s audience and support ongoing marketing efforts.
- Performance Optimisation: Ensured fast loading times, mobile responsiveness, and intuitive navigation for a premium user experience.
Results & Impact Months Later
- Ana’s website now attracts a growing international audience, with clients booking services and purchasing products in their local currency.
- She no longer spends time juggling multiple platforms or manual bookings—her system is automated and efficient, freeing her to focus on coaching and content creation.
- Courses, workshops, and digital products are available 24/7, generating passive income and allowing Ana to scale her impact without being tied to live sessions.
- The unified platform has enhanced Ana’s professional image and client trust, supporting her growth as a recognised leader in astrology and personal transformation.
Conclusion
SOYthe.one’s transformation is a testament to the power of tailored digital solutions. By centralising bookings, payments, and content delivery, Ana has built a scalable, professional business that serves clients worldwide, while she focuses on what matters most: guiding others on their journey of self-discovery.
